Quality Craftsmanship and Precision Installation since 1995
Rock Road Company specializes in high-performance foam insulation solutions for residential, agricultural, and commercial applications. We are licensed building contractors with decades of deep experience in full-scale structural construction—from framing to high-end finish carpentry. We choose to focus our business on spray foam because we know exactly how a building functions from the inside out.
Much like hiring a professional plumber or electrician, using an installer who deeply understands structural carpentry is imperative for the health and efficiency of your building.
Licensed Wisconsin Building Contractor | Credential ID: DCQ-071200018
Our Core Capabilities
2lb Closed-Cell Pour Foam (Existing Walls & Retrofits): A highly specialized "drill and fill" service that very few contractors offer. We inject premium insulation into existing, finished walls (including residential drywall, plaster, and concrete block) without tearing down your walls.
Closed-Cell Spray Foam Insulation: Our primary solution for high-R-value thermal performance, structural reinforcement, and moisture barriers in open cavities. Ideal for exterior walls, pole sheds, commercial builds, and heavy-duty environments.
Open-Cell Spray Foam Insulation: High-efficiency application specifically optimized for interior walls, floor assemblies, and advanced sound-deadening between rooms or units.
Attic & Crawlspace Retrofits: Specialized remediation to stop energy loss where it happens most. We seal up older or poorly insulated homes to slash energy bills and eliminate drafts.
Advanced Project Capabilities: Backed by three decades in the trades, our crew understands the full anatomy of a building. While our day-to-day focus is high-volume insulation, we maintain the specialized skills and equipment for advanced structural needs—including precision framing, trim work, specialty Venetian plaster, polyurethane concrete leveling, and more upon request.
Where We Work: Statewide Across Wisconsin
Rock Road Company is a family-owned and operated business based centrally in Weyauwega, Wisconsin. Because premium spray foam insulation is a highly specialized trade, we don't limit ourselves to our local county. Our business has been built entirely on word-of-mouth and a reputation for traveling wherever high-quality work is needed.
Areas We Regularly Serve Include (But Are Not Limited To):
Central & Northern WI: Wausau, Stevens Point, Wisconsin Rapids, Black River Falls, Clam Lake, Florence
Fox Valley & Green Bay: Green Bay, Oshkosh, Appleton, Chilton, Sheboygan, Baileys Harbor
Southern & Eastern WI: Madison, Milwaukee, Janesville, Wisconsin Dells
Our Passion is Our Trade
Did you know we are also the parent company for RRC Tools? Our deep connection to the foam industry inspired us to invent custom tools for fellow tradesmen, including our flagship tool, the "ISOShredder" (featured on the Spray Jones "Shave Foam" YouTube episode linked below). You can explore our trade tools by clicking here. Our passion for foam and the building industry is our livelihood and our hobby. We absolutely love what we do. How can we help YOU succeed?
HAve Questions? Contact Us!
Estimates are free and we provide customized solutions for your specific structures needs.
We are committed to quality, integrity and honesty.
Residential
Foam continues to perform where and when other materials cannot, which is when Wisconsin homeowners need it the most.
Commercial
We work with our commercial customers to develop solutions specifically to fit their business goals for the project.
Specialty/injection foam
From Injection foam jacking, historic preservation, exterior and interior basement solutions, potato sheds and other specialty agricultural needs, we are here for you.
Testimonials
“Luyk and his team completed a large project for our 3-story Victorian home built in 1885 that is on the National Historic Registry. Luyk’s always incredibly professional and accommodating and was able to ensure the historic elements of the home were maintained, while garnering all the benefits that spray foam inherently has.”
“I have been using Rock Road’s foam services for a few years now, and I would not hesitate to call them for a project. Luyk and Carrie’s professionalism, eye for detail, and accurate quoting go a long way when it comes to making sure my customers have an excellent experience with the equipment we sell them. Every project we have completed with Rock Road has far surpassed my expectations and I look forward to contacting them again in the future!”
“My decision to go with Rock Road Company LLC was an easy one; Their pricing beats any competitors out there and the service was hands down the best, top notch, something you can expect from a family owned business. They respond very quickly with any inquiries I had, which helped me make the correct decision for my basement. With over 10 years of experience working in quality, I usually find something, however, zero complaints when the work was done!
Seriously though, you guys do ROCK! It takes a team, and you guys have got it down. Thanks so much! Word of mouth is truly the best advertisement, and I’ve already been telling everyone. Thanks.”
“You guys were one of the BEST contractors we used on our project. I’ll let you guys know when we get the house done and give you a tour.”
Our Commercial Rig
We operate a commercial grade power plan rig, which means we run on a 40,000 watt, 3 phase, diesel engine capable of large applications of spray foam. We have a powerful high pressure reactor system utilizing 260 ft of heated hose. This enables us to apply some applications of spray foam in colder outside temps when others are restricted to above zero temps.
Our promise
We work with the top materials available, our team is dedicated and we are fully licensed and insured. We don't compromise quality for time . We evaluate each project individually and find out what your goals are for the project, so we can provide the best solution for you.
What is Spray Polyurethane Foam
QUICK INTRODUCTION
Closed cell Spray Polyurethane Foam (SPF) is considerably different than most other types of insulation (including other types of spray foam) - and is rarely directly comparable. Spray polyurethane foam is the king of building materials for multitasking. For moisture it can provide high levels of R-Value, while providing air barriers and assistance in moisture control in buildings. For roofing, spray polyurethane foam insulates and eliminates thermal bridging through fasteners or gaps in decking while providing a long-lasting roofing system.