Rock Road Company


Spray Foam



Quality Craftsmanship and Precision Installation

Rock Road Company specializes in foam insulation solutions for residential, farm, and commercial construction applications. We are a family owned and operated business in Wisconsin, serving contractors and homeowners primarily but not limited to North East Wisconsin and the Fox Valley.

Located centrally between the Wausau and Fox Valley areas; serving most of Wisconsin, Rock Road Company has been an insured independent contractor for over 25 years.

25 years ago, Rock Road Company was started by Luykas (pronounced LU-KAS) VanOrnum. His natural interest in all areas of construction from an early age prompted certification not only in insulating but in dwelling contracting as well, which provides a unique edge for Rock Road Co.  His knowledge base of building construction is not simply classroom hypothesis but very hands-on, having started his youth in construction jobs, successfully running a sheetrocking business in his early years, while assuming general contractor duties and working alongside all the sub contractors on several residential homes for happy customers.  The satisfaction in spray foam results was the clincher for focusing his attention in this vast industry of construction.  You are in good hands for identifying and remedying any project's uniquely individual insulating needs!  

With all of these interests,Luyk and his team of professionals give you a whole house solution to your specific project needs. His understanding of building codes, GREEN sustainable products, insulation for energy efficiency and quality construction practices are passed on to the client; in the form of savings and equity in their homes/property.


HAve Questions? Contact Us!

Estimates are free and we  provide customized solutions for your specific structures needs.

We are committed to quality, integrity and honesty.



Foam continues to perform where and when other materials cannot, which is when Wisconsin homeowners need it the most.



We work with our commercial customers to develop solutions specifically to fit their business goals for the project.



From foam jacking, historic preservation, exterior and interior basement solutions, potato sheds and other specialty agricultural needs, we are here for you.



Luyk and his team completed a large project for our 3-story Victorian home built in 1885 that is on the National Historic Registry. Luyk’s always incredibly professional and accommodating and was able to ensure the historic elements of the home were maintained, while garnering all the benefits that spray foam inherently has.
— Joel - Fox Valley WI
I have been using Rock Road’s foam services for a few years now, and I would not hesitate to call them for a project. Luyk and Carrie’s professionalism, eye for detail, and accurate quoting go a long way when it comes to making sure my customers have an excellent experience with the equipment we sell them. Every project we have completed with Rock Road has far surpassed my expectations and I look forward to contacting them again in the future!
— Charlie M - Freedom, WI
My decision to go with Rock Road Company LLC was an easy one; Their pricing beats any competitors out there and the service was hands down the best, top notch, something you can expect from a family owned business. They respond very quickly with any inquiries I had, which helped me make the correct decision for my basement. With over 10 years of experience working in quality, I usually find something, however, zero complaints when the work was done!

Seriously though, you guys do ROCK! It takes a team, and you guys got it down. Thanks so much! Word of mouth is truly the best advertisement, and I’ve already been telling everyone. Thanks.
— Noah Starr - Advanced Supplier Quality Engineer
You guys were one of the BEST contractors we used on our project. I’ll let you guys know when we get the house done and give you a tour.
— Rocky H. - Homeowner New London. WI

Our Commercial Rig

We operate a commercial grade power plan rig, which means we run on a 40,000 watt, 3 phase, diesel engine capable of large applications of spray foam. We have a powerful high pressure reactor system utilizing 260 ft of heated hose. This enables us to apply some applications of spray foam in colder outside temps when others are restricted to above zero temps.


Our promise

We work with the top materials available, our team is dedicated and we are fully licensed and insured. We don't compromise quality for time . We evaluate each project individually and find out what your goals are for the project, so we can provide the best solution for you.

What is Spray Polyurethane Foam


Closed cell Spray Polyurethane Foam (SPF) is considerably different than most other types of insulation (including other types of spray foam) -  and is rarely directly comparable. Spray polyurethane foam is the king of building materials for multitasking. For moisture it can provide high levels of R-Value, while providing air barriers and assistance in moisture control in buildings. For roofing, spray polyurethane foam insulates and eliminates thermal bridging through fasteners or gaps in decking while providing a long-lasting roofing system.